A Community in Bloom

NBC Bank came to Neighbor Animation with a desire to show a community blooming from flowers. I lead this project after a successful pitch and controlled the lookdev, flower rigs, architecture models and materials, animation, down to the final comp and edit.

Programs: Maya, VRay, After Effects, Premiere

I made sure to research flowers that would fit the brand’s color palette as well as varieties that would be identifiable and authentic to the region in which the spot would air, for a welcoming local feel.

The flowers needed to read as small, but have the intricacy to support more detailed architecture on the shots where the camera swoops through in close-ups.

It was important to me to show the many sides of a healthy community, including small businesses, housing, schools, and social/spiritual gathering places.